Packaging

The companies in our world today have one goal or maybe two. They want to sell their product and make sure you that remember it so you can buy it again and again. A comoany that has done a clever move is Disney. Well i go to the mall and take stroll through the large shopping market. On the second floor next to the escalator is a decent size store that is displaying colorful toys, clothes, stuffed animals and costumes. This store is the Disney Store, a clever formula created by the entertainment giant to ensure that the public keeps Disney on the brain. Disney ,one can say, has become the masters of selling their product and the big mouse in red shorts.

The Disney franchise consists of the beautiful Disney princesses, the savy Captian Jack Sparrow and Will Turner, and the extremely funny cartoon Cars. With several different characters on display child would eventually have to chose one or two to be their favortie and have their parents purchase a plush toy for them to take home.

For people out shopping whether it out at the supermarket or the mall they make the decsion to buy the tiem based on what they see, which is the packaging. For example when we see a Louie Vutton bag, we think expensive, upper class, rich and trendy. If we see a person on the street with that bag, our minds think that they are wealthy enough to purchase that bag fro themselves which means that t he bag must last for a while. However if we compare the Louie to a Coach bag there is a big difference.

One can say that the Coach is for upper middle class people that make just a little bit more than the average person to afford it. I own two bags, one was a gift the other I bought for myself at the outlets. The bag when worn properly can help reflect a different image from what you would normally project. The bag can make you look sophiscated and show that you have more money.

Unfortunately there are others that make the both bags available to those who are not able to purchase the reak thing. The knockoffs are cheaper comparerd to the originals, sold in the department stores .

The packaging senario continues in the supermarket business. On the sheleves their are brand name items and the store brands. The brand names like Minute Maid Juices, Head & Shoulders, or Eggo Waffles. All of these brands display vibrant colored boxes, with latge images of their product on the box that lures the customer into buyin the item. They trick us into believing that their prodect is better than the store brandwhich is most often a few dollars cheaper than the leading brand. However the cheaper items are packaged in less appealing labels that make the customer doubt the value of it contains.

Some say that the taste of generic brand sodas are not the same . This can be if you are a die heart Coke fan for example like my mother, who can spot the difference in taste just by looking at a Coke. If the Coke has no fizz, she sends that puppy back in exchange for another one.

This experiment was done by both Coke and Pepsi to see which taste was preferred by consumers. Pespi reported that people perferred Pepsi over Coke, while Coke reported the complete opposite, saying the public liked Coke over Pepsi. When it came right down to it, those who were devoted to Pepsi we drawned to the taste of Pepsi when the devoted Coke fans were drawned to Coke.

You can say that choice is physcological becasue you have been enjoying the drink for so long and the thought of changing prefence is insane, so the taste of different things are nasty. This leaves us with the "cradle to grave" technique, by catching consumers young then reeling them in throughout life until they die.